This chapter begins with a review of blogging platforms. This eventually leads to more interest and more business for your company. Blogs help you gain mind share, and because of that mind share, others will recognize you and your company as an expert in your field. You might have heard these terms in reference to companies such as Apple and Sony, who don’t have a lot of market share, but the media is always talking about these companies anyway. In these ways, you can establish thought leadership or mind share. You should also have a profile on social networking sites and a link to your blog on that profile. These are all parts in a larger, holistic strategy of driving readers to your blog and making it as easy as possible for your readers to find and read your blog. You’ll also want to connect your blog to your website so that people who visit your blog will be compelled to visit your website to learn more about you (and vice versa). For example, you can have people subscribe to your blog and send updates automatically and in real time through a Really Simple Syndication (RSS) feed. In this instance, holistic means that you consider the entire strategy and not just the individual parts. There are plenty of blogging platforms for you to choose from that are hosted by companies on websites or are available for you to download, customize, and host on your own website.ĭiscovering the right blogging platform for you has to be the first part of a holistic blogging strategy. When you decide to create a blog for your business, finding out where to start can be a bit overwhelming.
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